If you haven’t been living under a rock for the past week, by now you know that IHOP has infamously decided to temporarily rebrand as IHOb — and for a while, they kept people guessing on what exactly that meant for the pancake chain.

Starting June 4th, they replaced every letter P in their tweets with the letter B, and it seemed like all that had changed was the company hiring someone without a strong grasp on the English language to run their Twitter acocunt. It was hilarious. But more importantly, it stirred interest. Everyone wanted to know why the rebrand was happening— and what the B stood for. 

It didn’t take long for the breakfast joint to unveil their new strategy, taking to Twitter on June 11th to drop the bomb. The burger bomb.

Bold move, IHOP. Bold move. Now, you may be thrilled that you finally order a burger at IHOP or you may be one of those weird people who gets innapropriatetly offended at any amount of change. But that’s not the story here.

What we’re here for is the reactions from other fast food joints. Here at FML, we’re big fans of Twitter beef (no pun intended) between companies. There is nary a thing more hilarious that when two professional companies throw shade at each other on Twitter. And with this IHOP rebrand, that’s exactly what we got. It was IHOP vs. Everyone. And it. Was. Hilarious. 

Wendy’s laid it on thick, but IHOP clapped back:

Peep that Burger King name change…

A&W is that one friend who just wants to join in on the fun but low-key doesn’t get the joke…

Steak ‘n Shake coming in hard with the FACTS:

Chili’s protecting their turf with… whatever this gross thing is.

Whataburger being reasonable amidst all the craziness:

White Castle also hopped on board:

Hot Pockets did a lovely job of throwing that shade with a hip hop reference:

And lastly, our personal favorite, Moon Pie who just did not want to give into peer pressure, god damn it!

And there are so, so, so many more. Love the change or hate it, the truth is, the rebrand was sucessful because people are still talking about it. No such thing as bad press, right?