While there are myriad elements that contribute to your website’s success, the design is arguably one of the top aspects. Without a slick, easy to navigate layout, you’ll find it difficult to entice visitors to stick around for the long-haul.

However, if you choose the right theme, you’ll find most of the battle is already won. For example, if you give yourself an easy way to set unique branding by way of colors and fonts, and have a simple method of arranging those elements optimally, new business can be yours. What’s more, you’ll also have the tools to customize future layouts based on your analytics from the increased traffic.

In this piece, we’ll introduce Creatus – a superb theme regardless of the niche you’re targeting. We’ll discuss exactly who the theme will be suitable for later, but firstly, let’s talk about just what a quality theme can do for your fortunes!

How a Stellar Theme Can Help You Win Traffic and New Business

Before we get into the nuts and bolts of Creatus, let’s take a minute to discuss why a theme is such a crucial cog in the wheel that is your website. Of course, first impressions matter, and with this in mind, your priorities should be on two factors:

  • Making sure new visitors to your site are greeted by a design that matches your professionalism and overall goals.
  • Optimally converting those visitors to paying customers.

While the latter can’t be completely handled by a good theme (after all, how you convert potential customers is a personal decision), the former can definitely be tweaked to help bolster your chances of winning new business.

In a nutshell, a combination of a great default design and the ability to enhance (or otherwise change) that design for the better is the mark of a tip-top theme. Speaking of which, let’s take a look at one such example!

When choosing a theme, you’ll often want to go for something specific to your niche. This is solid and logical, as you’ll often get dedicated functionality that will  help you develop your site. However, these aren’t your only option. In our opinion, multipurpose themes are just as (or sometimes more) viable as niche-specific solutions.

Creatus is one such example. It offers a wealth of demo layouts encompassing a range of site niches and styles, each with one-click installation. What’s more, each one has a plethora of customization options to help make your site unique.

If that’s not enough, there are hundreds of specific templates to choose from, helping you create the pages your site needs to be successful. Finally, Creatus is compatible with practically all of the most popular WordPress plugins, meaning it can slot into a pre-existing setup easily. Taking it for a test drive is also free to do, meaning you can discover everything it offers, with no obligation.

Key Features

  • Offers myriad demo layouts and individual page templates.
  • Provide extensive customization to let you create a standout site.
  • Gives you functionality to develop your layout further, no matter what your vision.

Price: Creatus costs $59 for six month’s support and updates, although for the next few days you can purchase it for $39 on Themeforest.

Who Creatus Would Be Suitable For

It’s all very well having a theme that can practically do it all, but what’s more important is that the theme can do it for you. With this in mind, it’s worth taking a few minutes to talk about who Creatus is suitable for.

In a nutshell, we think the theme will suit anyone looking for the following:

  • Plenty of options to suit an ever-evolving website design.
  • A ‘one-stop shop’ when it comes to functionality.
  • Flexiblity when it comes to site design, with the peace of mind that there are fully-formed, ready-to-go layouts available out of the box.

Just to touch on the second point a little more, you’ll often find that many premium themes require you to enhance the base functionality and features with additional, third-party plugins. However, Creatus is chockablock with practically every plugin you’ll need to get up and running, without hunting for something suitable elsewhere.

In our opinion, if you’re a beginner, Creatus can give you a stellar website design straight away. However, developers won’t be hampered either – in fact, Creatus can grow alongside you, making it potentially the last WordPress theme you’ll own.

How Creatus Can Help You Build a Quality Website Quickly

Let’s get ‘micro’, and discuss how Creatus can assist you when creating a quality website. We’ll be using the official demo to show you how easy it is to use Creatus, along with some select videos from their YouTube channel. Of course, you’ll need to install and activate your theme in the usual way, and once you’re ready, there are two paths you can walk.

If you’re looking to get started quickly (or just want to check out how just what you can achieve), there are five full demo layouts to choose from. You can find them in the Tools > Demo Content Install tab within WordPress, and install any of them with one click:

The Demo Content tab.

However, if you’d like to create a layout unique to your requirements, Creatus includes a built-in drag-and-drop page builder, which can be accessed for every post and page you create:

Scrolling down the edit screen, you’ll also notice a plethora of options at your disposal for customizing your page further, which lets you create custom site, header, and logo options (among many others):

The Custom Options panel.

However, that’s not all. Creatus offers a dedicated Theme Settings panel, that enables you to tweak practically any settings you like in order to meet your overall vision. We encourage you to go through all of these options using the demo to see exactly what they can do!

There’s plenty more we could write on Creatus, but that would take several articles! Instead, let’s quickly sum up some of the other great features found within:

  • A user-friendly Template Library, with over 165 templates
  • A backup and restore feature, to give you peace of mind if the worst happens.
  • Widget flexibility, in that you can assign them to any page or widget area.
  • Built-in button generator, letting you create a custom Call To Action (CTA).

Overall, we’re impressed with Creatus, and think you will be too. The full-featured demo will let you see first-hand how Creatus can shape your website – it could be the last WordPress theme you own!

Conclusion

It’s an oft-repeated point, but it’s worth mentioning again: Your website’s first impression is important, and having a solid theme as its foundation is practically essential. In a nutshell, much more than simply providing a good ‘look’ for your site, a quality theme can also help you extend WordPress’ foundational functionality over the long-term.

This piece has looked at a prime example of a standout theme. Creatus is not only beginner-friendly, it’s great for developers looking for a highly-flexible solution when creating websites for clients. What’s more, there’s a full demo on hand to test out the entire feature set, meaning you can see its quality for yourself!

Are you excited by the possibilities Creatus offers? Let us know your favorite feature in the comments section below!

About Will Morris

Will Morris is a staff writer at WordCandy. When he’s not writing about WordPress, he likes to gig his stand-up comedy routine on the local circuit.