We have one for the people who unfollowed: adios!

According to Bored Panda, the Dutch menswear company SuitSupply recenelty released their new ad campaign featuring men kissing with captions like “Don’t just fit in” and “Find your perfect fit.” The campaign resulted in a loss of over 10,000 followers and some pretty angry man-dudes.

SuitSupply’s founder and CEO, Fokke De Jong, responded to the crtisism in what we think was the best way possible:

“The attraction between people is an important part of fashion advertising,” he said. “A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”

Basically, he doesn’t give a damn. And we couldn’t agree more. Yes, same sex couples kiss and hold each other. They shouldn’t have to be ashamed, and as it’s something that needs to be normalized, we’re happy that SuitSupply took such a progressive step forward.

We find it hilarious that the 10,000 men who unfollowed have such fragile masculinities that the sheer thought of a man kissing in another man while wearing the most masculine get-up was simply too much for their eyes to bear.

So we’ll reiterate: Bye!

Feel free to re-join us in 2018 when you can get your heads out of your asses. As for the rest of the world that cares to see the progressive campaign, check more of the photos below. All image credit goes to SuitSupply.