Quite frankly, social media permeates through practically all of our every day lives. There are numerous statistics to showcase just how much your favorite social media website impacts you, so making sure you’re harnessing the medium’s potential is a vital requirement.

In our opinion, a couple of choice tools to help manage your social media channels and day-to-day social media strategy is a smart move to make. In fact, finding unique solutions such as the Walls.io Social Media Feed plugin can supercharge how you and your followers use your various channels.

Given the above, this post will look at how social media can impact your business, regardless of what it is. Then, we’ll look at some elements you’ll need when choosing a social media plugin. Finally, we’ll offer up a solution, and discuss just why it should become part of your toolset. Let’s get started!

How Social Media Can Make Or Break Your Business

Before we continue, it’s a good idea to discuss social media in general. It’s often tempting to think that it’s simply a meme or viral post repository, or even a passive time-sink. However, it’s actually much more than this. Given the right approach, it can become integral to each point in your sales funnel.

For example, consider new customers. Their first contact with your offerings may be entirely through engaging with your social media, or simply coming across a post there. This means you need to consider social media as part of the entry to your funnel, and act accordingly.

What’s more, many companies use different channels to conduct customer support, or even ‘social listening’. Again, this means your social media becomes ingrained with your sales funnel, so integrating it into your daily workflow is almost paramount.

Of course, you’ll realize that all of this combines into a potentially overwhelming problem to solve. For starters, you’ll need to find the time to dedicate the necessary attention to your social media feeds. Let’s look a little more at what you should focus on when looking for a suitable helping hand in the form of a WordPress plugin.

What to Look For When Choosing a Social Media Feed Plugin

Of course, choosing any old plugin will likely mean disappointment. Usually, you’ll have an idea of your goal in mind, which can help initially refine your choices down. However, to choose the best from this bunch will need some further ‘whittling’. For example, you’ll often want to look for:

  • Modern advances in design, such as mobile-friendly layouts that look great at any screen size.
  • Plenty of choice when it comes to customizing the look of the plugin’s ‘output’. In other words, the ability to match your feed to your site’s design.
  • A huge collection of social media channels to choose from, as you’ll likely be disappointed if your preferred channel isn’t featured.

In addition, there are other features that provide the ‘icing on the cake’, such as a free tier that both serves as a trial of sorts, but can also be functional enough for day-to-day use. Also, the ability to mute or ignore ‘spammy’ comments or posts is bonus, as is a Not Safe For Work (NSFW) filter if that’s important to you.

Not all social media plugins can provide these options, so finding something appropriate is like looking for a needle in a haystack. However, we think we’ve found a solution that offers all of the above, and much more besides. Let’s take a look at it now!

The Walls.io Social Media Feed plugin lets users embed a custom social media feed quickly onto a WordPress website. This tool makes it a breeze for you to add a social media feed without the need for any programming or coding knowledge.

For starters, you can choose from five different themes, and further customize backgrounds, fonts, and colors. If you have the required knowledge, you can even use Cascading Style Sheets (CSS) on higher-tiered accounts.

Social content can be gathered from over 15 different platforms. The major players are all included (such as Facebook, Twitter, and Instagram), but you’ll also find up-and-comers such as Pinterest, VKontakte, and many more. We mentioned earlier how combatting spam should be a concern, and Walls.io delivers in this regard. There are powerful spam detection filters active out of the box, and also a fantastic image-based NSFW detector.

However, there’s more under the hood. For example, you’re not limited to simply listing social media content – your own content can also be posted directly to the ‘social wall’, meaning you can curate a truly unique feed not found on any other website. Of course, you get to decide what your social feed displays by using Walls.io’s advanced moderation options. This includes language and blacklist filters for both keywords and social profiles.

When it comes to pricing, Walls.io provides a free tier featuring five of the most popular social media channels – Facebook, Twitter, Instagram, YouTube and Google+ – and lets you add one ‘source’ for each platform. Higher tiers provide more walls, an ad-free experience, white-labelling, a style editor and much more.

Of course, you can also connect your WordPress site to Walls.io using the free plugin. For more details on both the social feed and the WordPress plugin, check out this comprehensive blog post, which goes into detail about how Walls.io and WordPress work together!

Conclusion

Social media is (of course) going nowhere, although the parameters of how the different user bases interact with each channel will evolve over time. Major examples are social listening, and running customer support channels through social media. Both require additional tools to maximize your success, and fortunately, the Walls.io social media feed plugin could be the answer.

This post has looked at how Walls.io can help you display a stellar social media feed on your WordPress website. The associated plugin is free, and the zero-cost tier is free forever. In our opinion, many site owners need to ‘win’ at social media, and we think Walls.io can be the solution to help!

Are you excited by the possibilities Walls.io offers? Tell us your opinion in the comments section below!

About Will Morris

Will Morris is a staff writer at WordCandy. When he’s not writing about WordPress, he likes to gig his stand-up comedy routine on the local circuit.